Being a Section of a Blogging Society
The blogosphere, made up of countless blogs from everywhere, is among the hottest faces of the Internet. It's not just for teenagers anymore. Several years ago, most blogs were run by kids who just wished to talk to their friends, or individuals who just wanted to discuss their daily life.
These days, almost everyone online has a blog.
Chances are, you have one - and if you don't, you should.
Stay in the home moms prefer to blog about their daily lives and raising children. CEOs of major corporations own blogs about the latest happenings at their company. Many celebrities run blogs, plus they blog about their upcoming events, movies, and roles (not forgetting scandals).
And marketers have blogs about every niche imaginable!
I'm confident to say I myself am portion of the blogging culture.
Blogging is a superb way to reach out to the people online. They can touch millions of lives, and spread your message like no other medium. It is possible to say almost anything you need, and you will have an audience for almost every niche!
It is possible to run a blog simply for fun. If you need to talk about parties you attend, restaurants you eat at, places you shop, or where you continue vacation, someone should probably read about it.
Even if the only audience you have is your good friends and relatives, you should have fun and have the ability to say whatever's in your thoughts.
More and more people are turning to blogging in an effort to make money. Some individuals just want to create a few extra dollars for extra cash, but others are actually making a full-time income making use of their blogs.
Several prominent bloggers even boast of making thousands of dollars with their blogs (a la Perez Hilton, who parlayed his blogging fun into thousands of dollars in ad money every month, which delivered him their own Television show, podcast, and clothing line)!
There are plenty of ways to earn money blogging. Whether you're a college student who just wants to make a little supplemental income for pizza and clothes, or you're a serious marketer who would like to make a lot of money, it's very possible with blogging.
Blogs are big, even though they're small. Some blogs get an incredible number of hits per month. Blog traffic has been growing steadily for several years as consumers gain confidence from peers rather than trusting hard hitting sales pitches they find on the net.
With more and more people jumping onto the blogosphere bandwagon, it will most likely not decelerate within the near future. If you're thinking about getting into blogging, it's wise to get started now.
It generally takes a few months to begin building up a following. And you really need regular visitors if you need to make money with your blog. You should work to gain subscribers to your Feed, because those people should come back often to learn your new posts.
And be sure you lend your personal unique voice to your posts. Just about the most important nuances in regards to why blogging is such a major global phenomenon may be the fact that people really enjoy reading unique voices on certain topics.
They crave the differences in personalities. It's refreshing to learn information that has personality and isn't stale or stuffy, which means it's been translated by way of a single editor in order that every voice is uniform. For this reason columnist pages in local newspapers are so popular.
Your unique voice is the most important section of getting regular visitors to your blog. If you want to see examples of this, visit many of the most popular blogs you can get. You'll see that certain thing these blogs have as a common factor is the proven fact that the bloggers make engaging, funny, or original posts.
That's your key to rendering it big in the blogosphere!
Before You Blog, Build a Blueprint
Plenty of bloggers come up with a blog without any real arrange for how they're going to promote it or monetize it. Putting a blog together without a plan is like trying to build a house with out a blueprint.
It's possible, yes. But the end result is most likely going to be shoddy, and the whole lot could break apart at any minute.
You should create a solid plan of action before you even buy the domain. You should develop a strong blueprint before you ever begin. Waiting until after you have already arrange it and are traffic generation could mean plenty of extra work moving in to correct mistakes.
Changing themes and adding plugins after you're already traffic generation could interrupt your traffic. Sometimes new plugins and themes can temporarily break your site, which could mean a loss of traffic (and money) until you're able to fix everything.
The first section of your plan should be choosing a niche, needless to say. Part of choosing a niche is finding products you can promote. In case a niche does not have any products available, you could create your own.
But if there are no affiliate products available, it may be because there isn't enough demand there for something. In cases like this, you'd have to do some careful market research as a way to determine if a niche is truly viable.
What's your purpose for blogging?
Do you have your personal product you wish to promote?
Do you wish to promote affiliate products?
Do you wish to just put AdSense or CPA offers on your site?
You need to consider questions like these in order that you'll know how you intend to monetize the site. In the event that you intend to promote affiliate products, you need to test the merchandise yourself before you promote them.
If you don't, these potential customers could become very upset in the event that you promoted something of really low quality and they got it because they trusted you. A whole lot worse, what if you wind up promoting something that actually is a scam?
You don't necessarily need to purchase every product you intend to promote. If you can prove you've got a decent quantity of traffic (and sometimes if you just ask), you may be able to get free review copies of a few of the products you would like to promote.
It generally does not hurt to ask. Even though you haven't any existing traffic yet, you can write to the owner of a particular affiliate program, inform them what you're planning to do, and ask if you could get an assessment copy.
Some people won't provide you with a review copy. Plenty of marketers get requests for review copies from those that just want to get yourself a copy of their product for free. If you run into a skeptic, or someone who's been burned before, you can find turned down.
In cases like this, it's probably best to just go ahead and buy the product in the event that you actually want to promote it. Whether it's a scam or perhaps a really crappy product, just require a refund.
You can also consider using a donation button on your own blog. If you cannot find worthwhile products to promote, and you also don't have the time, money, or capability to create your own product, you can still put up a donation button. If your site is very good, you can find donations.
Or, you can always sell ad space on your own blog. If you start getting a substantial amount of traffic or you obtain a very high PageRank in Google, you could charge a lot of money for a link on your blog. Also you can get paid to make posts on your blog that review other sites.
Should a Blog Topic Be Broad or Narrow?
You can find two schools of thought regarding blog topics. Some people believe your topic should be very focused, as you may bring in a flurry of laser-targeted visitors. Plus, you have less competition in smaller market segments.
Another group believe that anything worth doing is worth doing big. They think that the only path blogging can truly be worthwhile is if you're attracting massive traffic, and the only path you can make that happen level of traffic is when you are very broad - casting a wide net, so to speak.
For example, you may have a sports blog that has broad appeal. You can talk about baseball, football, basketball, soccer, tennis, and golf. This would give you a much more broad appeal, and the potential for larger traffic.
But since there would be so much competition, it could take a lot longer to obtain additional traffic coming in. Plus, just how I see it is, if I'm thinking about golf, I must say i won't care about another parts of your blog, therefore the value of it plummets in my eyes.
But let's say you choose golf as your broad topic. Even that is broad, although you just segregated it from another sports in existence. There are plenty of things you could reveal golf - vacations, apparel, clubs, courses, techniques, etc.
You could choose an even more targeted niche like women's golf or senior golf. This is a smaller segment of a little niche. This means you could get traffic faster, because there would be less competition.
Less competition means you have the potential to go up faster in the search engine rankings. Of course, women's golf would get far less traffic from the main spot of Google compared to the combined traffic of all of the other sports niches, but the likelihood of that traffic converting into a sale will soar.
So basically, it boils down to how you experience your abilities. If you believe you have the ability to get one large blog to the very best of the search engines rather quickly, you then might have the ability to handle a broad topic blog.
If you don't believe your abilities are up-to-snuff, then you might want to stick with a smaller niche at first. Remember, you can always start other blogs later. You could either build a network of small niche blogs, or you might start out with one broad blog and start multiple sub-niche blogs later. You could then link to all of your smaller blogs from your own large blog.
You could also start with the smaller blogs, encourage them to gain some popularity, and then take up a large, broad blog later. As soon as you start the bigger blog, you'll have several smaller blogs already getting traffic and already having PR that can link to the bigger blog to obtain it started.
If you curently have plenty of SEO experience and you're confident in your ability to pull off some very nice search engine ranking positions quickly, then you start with a far more broad blog might be a better option.
You can still get some of the benefits of having an inferior blog by having categories for each of the smaller niches on your own broad topic blog. Additional resources to keep in mind is your traffic will be less targeted in the event that you run an easy blog.
If you have a site about skin care, you may get a great deal of traffic that's just searching for information about the best lotions or skin creams. But if you take up a blog about something specific, like acne, you're more likely to get people who find themselves ready and willing to buy something.
Where Will You Host Your Blog?
Many people start out by hosting their blog for free at one of the common blog serves. There's nothing inherently wrong with that, but it's a much better idea to host your blog all on your own domain if possible.
Let's check out WordPress. WordPress is an extremely popular blogging platform. It is possible to host your blog on their servers, or it is possible to download the program and host your blog by yourself domain.
Here are a few reasons why you should host your personal blog, rather than hosting your blog directly on WordPress.com. For one thing, WordPress doesn't let you promote affiliate links on their domain.
So if you desire to make any money together with your blog, you can't host it on the server, you need to host it yourself. Another reason you shouldn't host your site on WordPress is the proven fact that you can't use the variety of plugins and themes you could use by yourself domain.
WordPress is very limited so far as the functionality, so don't have a much anything really cool on your own blog if you host it there. You can find free WordPress tutorials to help you get started together with your blog.
Now let's look at Blogger. They do allow commercial blogs, so that you can post affiliate links there if you want. But they're also against what they deem as "spam blogs" or "splogs." Should they decide your site is spam, or they decide it's "too" commercial, or they just don't like it, they can delete it for any reason.
There goes all that hard work you put into it!
You have to agree to those conditions and terms when you subscribe. That means that even if you don't actually break any rules, they might still delete your site if they chose. That's a pretty powerful motivator.
It certainly wouldn't be a very pleasant thing to build a blog up to several thousand hits each day, only to own it deleted (and trust me, I've heard these horror stories). You'd lose all of that traffic, all those backlinks, all your reputation and your search engine rankings.
Imagine it all being destroyed overnight. That's not a good thing.
It's like having a fire rip through your offline store and you don't have any insurance to rebuild.
Another essential reason to host your blog all on your own domain is that it gives you credibility. If you host your blog on your own domain, you'll appear more professional, and more like an authority figure in your niche.
People will automatically assume you're more serious if you're hosting your blog by yourself domain, instead of putting it up somewhere free of charge. If you do decide to host your personal domain, the first thing you'll need to do is choose a domain that contains a few keywords linked to your niche.
If your blog is approximately home cleaning tips, then try to get housecleaningtips.com. If that's not available, go down your keyword list and find the next most sensible thing. Then register the domain.
Next you need to find a host for the blog. You may want to choose a host which has Fantastico, which is a program that sits on the server and allows you to quickly install WordPress (along with other scripts) and never have to create and manage MySQL databases yourself.
When you have hosting, you just need to go to your domain registrar and setup the name servers to indicate your brand-new host. Your hosting company's support should be able to help you with this particular.
Blogging Is Big Business
An increasing number of companies are starting blogs, and several people are even forming their entire companies around blogging. Customers really love blogs because they're generally full of great (free) information, they offer a personal touch that generally isn't found on a typical corporate website, and they are not usually full of a lot of hype and hard sell tactics.
Another reason customers love blogs is they offer a great medium for interaction. Visitors can leave comments and receive responses to their comments. This can help build loyalty to your blog and your company, and readers really enjoy this degree of interaction with someone they consider an authority figure.
It helps them feel like they're really being listened to, and like the company really cares about what they need to say - even if that "company" is an entrepreneur like you! Blogs are a fantastic way to build loyalty.
You can reach your audience in a very personal way, must way more than with a typical, stuffy stagnant website. Readers be prepared to see some personality developing in a blog. In the event that you really let your personality shine through, it is possible to build a following that may subscribe to your Feed and keep coming back often, eagerly waiting to listen to more of what you have to say.
This is a smart way to brand yourself and your business. Since you will get more personal with a blog, people start to become familiar with you a little as a person. This enables you to seem more real, and folks begin to trust you and your messages more.
For reasons uknown, people trust websites with identifiable people in it.
Remember, when you're blogging for business you should stay somewhat professional. It's probably best not to post about your aunt's cataract surgery or your grandma's cat that died. You may get a little personal - in the end, that's what really enables you to stand out.
But most those who are reading your blog is there to find out information regarding the niche, seeking solutions to their needs. Keep your posts on topic, but get personal by providing your own voice within those entries.
Provide valuable information within your blog posts. People aren't likely to keep coming back to your blog again and again just to find out about the new products you're releasing, unless you're releasing some really revolutionary stuff.
They're going to want to read industry news, guidelines, special strategies, and other important information for free. While it's perfectly fine to blog about new product releases, you'll want to keep providing helpful information to help keep your readers returning.
Don't ever lose sight to the fact that your readers are real people. You know what you love reading in a blog, right? You want solid information - something helpful. You probably don't mind the casual sales page on a blog filled with great information, but you'd be pretty annoyed to reading nothing but pitch after pitch.
If you're in operation blog, it is critical to keep your readers in mind. Give them the sort of quality information they're hungry for, and they'll keep returning for more. Actually, the more you provide them with for free, the more loyal they'll become, and the more likely they'll be to get from you in the foreseeable future.
Blogging is focused on informing and educating. If you can do that, these potential customers will form a bond with you and they're going to be sure to spread the word about your blog so that your URL goes viral also it attracts a straight bigger following within your niche.
Blogging can be extremely lucrative, not forgetting it enhances your current branding and networking on the 'net. Listed below are the steps you need to take to begin RIGHT NOW:
1.) Select a niche topic (my advice would be to go narrow).
2.) Look for a domain and purchase it.
3.) Create your WordPress blog using your Fantastico host.
4.) Select a theme online - Google free WordPress themes and you'll find millions it is possible to upload.
5.) Set up your site for categories, ad space, and stick an opt-in box inside it to begin creating a list.
6.) Start posting to your site using keyword relevant titles and entries.
7.) Start bookmarking your site and sharing that link to get it relocating the viral direction.
8.) Test the conversion of varied products you promote on your own blog and replace those that aren't working well for you.